Yesterday was our third day on site with Paz Peru and we’re getting more and more excited about the project by the day. We arrived at their office mid-day on Monday and got a great tour of their facilities and various lines of business: domestic violence shelter for girls, textile factory, organic farm, medical and dental clinic, job skills training, as well as administrative offices. Quite a variety of initiatives! The office is about 30 minutes from our hotel and the NGO has provided a van service to take us back and forth every day.
Our favorite surprise has been the four “office dogs” that have run of the place. Makes those of us on the team with canines feel right at home! Keep an eye on Joe’s Twitter feed for daily photos of our amigos.
Our project is to create a marketing plan for their textile business so that they can increase revenue and sustainably support their non-income generating subsidiaries. So far we have met with the director, head of sales, graphic designer, and the former head of the Arequipa Chamber of Commerce to learn more about their positioning in the market and goals. We’ve got interviews planned with prospective and current customers and the textile factory supervisor to further research our ideas. Right now we are thinking our final deliverables will include a positioning document, a sales playbook, and a demand-generation plan. Additionally, we intend to bring the Paz Peru team along on this journey so that they can replicate the process for their other lines of business after our departure.
Here’s a virtual tour of the Paz Peru complex:
The employees of Paz Peru have welcomed us with open arms and we are already fast friends.